Dear Business Owner,
Do you know that feeling when you sit across your favorite person in the world? It may be a spouse, a best friend, a close family member.
The conversation just flows. The laughs are deep and sincere. Your body is totally relaxed, fully present in the moment.
If you’re looking for one word to describe it, it’s this: “effortless.”
Have you ever dared dream it could be the same in business?
Imagine never having to “pitch” something ever again – muscle tension, cold sweat and all. Imagine selling without effort: every customer walking in, cash in hand, and leaving 30 seconds later with a big smile on their face.
It happens sometimes, right?
IF ONLY it could happen every day…
Well, I have good news for you. IT CAN. And it does, all the time. In fact, I’m betting you know a competitor of two who seems to close sales as effortlessly as breathing.
What they’re doing right is this: focusing on what matters, and letting go of everything else. They’ve designed their entire enterprise around QUALITY LEADS, the fuel of business success in each and every industry.
Winners don’t believe “the customer is always right.” They believe “the right customer is right,” and everything else is just noise. Time-sinking, ad-budget-eating, headache-inducing noise.
If that makes sense, I’m here to show how you can introduce the same thinking to your business. That is, with 100% actionable advice you can apply RIGHT AWAY.
I’ll do that by giving you my full attention and my agency’s 40 plus years of combined marketing expertise in a free, 45-minute marketing strategy consulting session. You can book your spot right here before I get fully booked, or read on to learn how it works.
I’ll come prepared with a full analysis of your business and get you started on your first journey into elite direct-response marketing (don’t know what that is? Read below).
I’m Martin, by the way, and Local Web Solutions is my brainchild. You could call us an SEO agency with a twist.
Years ago I become sick with all the agencies and marketing ‘gurus’ promising marketing fad diets – “30 days to get an Olympian’s physique”, but with “[arbitrary huge number of] traffic’ and #1 ranking on Google” in there instead.
So I decided to roll the other way around 🙃 and offer quality instead of quantity. We teach serious, driven, proactive business builders to focus on quality leads to free time and explode their bottom line.
That’s exactly why I’m offering you free strategy advice. If you fit the bill above, you’ll be glad to work with me long-term. Otherwise, we’ll part ways with no hard feelings. That’s the quintessential win-win.
Ready to roll? Click the button below to book your session, or read on to understand more about how it can benefit you.
Let me guess. You’d LOVE to please everyone.
Well, in business, at least.
You know, all those thousands, millions, gazillions of potential customers lurking out there.
They have the same problems and needs. They got cash in the bank. They need solutions right now, and you KNOW yours makes those problems vanish into thin air.
If only you could reach EACH ONE of them. Make them see how awesome your product is. If only EVERYONE could open up their wallets and teleport some cash into your bank account...
You’d buy yourself a tropical island in like 3 months. Grow like a microbrewery in San Francisco after Prohibition. Sell out like Black Friday on payday.
You get the idea.
Well… did you try already?
If so, has reality already come knocking, leaving you wondering “Where’s everyone?” like Fermi the physicist? (Ok, he was referring to aliens, but the question is the same indeed).
Here’s where everyone is: in their own minds, still thinking about anything except you and your products.
Bummer, right? Well, not really.
You see, we humans roll like that. We’re just so, so different.
Some love Vegemite. Others hate its guts. Some like spicy; others start crying when they hear the word ‘pepper.’
On top of that, we all have a myriad of ideas, people, things, prejudices, vying for our attention like an army of hungry two-year-olds.
This means that, at any given time, only a tiny fraction of humanity will realistically be ready to invest into what you have to offer.
In fact, according to research, only 3% people ever, anywhere, are ready to buy your stuff right now – no matter what you’re selling:
Doesn’t sound like much?
Think again. Because here’s trick of the trade of us marketing folks hold onto like gold:
You can’t change human nature. But you CAN change your focus. You can choose to target your most raving superstar, cheerleader fans and make selling as effortless as breathing.
In other words, you can stop focusing on everyone (leads) and start targeting valuable, QUALITY LEADS.
That’s exactly what we’ve helped hundreds of businesses like yours do here at Local Web Solutions.
Some businesses get phone calls from prospective clients every single day.
But not all calls were made equal. As you probably know already, you’re way better off without some of them:
You know those people who seem REALLY interested, yet for some reason never purchase?
Or those clients who always ask, but live across the world from the area that you service?
Or, worse still, the Voucher Hunters, just hunting down the cheapest price like rabid dogs?
Those are LEADS – potential customers that, at the end of the day, do nothing but drain your time, energy and resources.
Compare them, instead, with QUALITY LEADS:
Those who are actively in hunt mode for a solution;
Those whose values fit yours like a clock’s hands at midnight
Those who have already spent the cash in their mind, and are just looking for a field to enter credit card info into.
See the pattern there?
What’s better: to talk for a minute and hear “hell yeah! Let’s do this!”... or talk for two hours to hear “ok maybe, I’ll think about it” (and 20 times in a row, while you’re at it)?
By laser-targeting the top 3%, you’re getting rid of headaches AND setting yourself up to sell better, faster, and BS-free.
All great relationships are effortless. And the same is oh-so-true in business.
Those relationships are exactly what we’re after here. We want to fine-comb your market, find those perfect matches, grab them by the hand and bring them right in the middle of the conversation.
How we do that is called direct-response marketing, and that’s what I’ll teach you one-on-one in your free 45-minute strategy consultation.
Book your session right now, or read on to learn not only how it works, but why I’m so happy to dole out free advice like that.
Direct response is one the main marketing method we rock & roll here at Local Web Solutions.
We use it to help businesses shoot their bottom lines to the stratosphere by finding and targeting their ideal, superstar fan customers.
The nutshell, the TL;DR, is this:
Sounds simple, doesn't it? Well, it kinda is.
In fact, it’s painfully simple – but only if you know how to implement it right. The hard part is letting go of the illusion that you can please everyone, and instead ask:
Direct Response Marketing is the exact same method companies like American Express, Netflix and even Tony Robbins use to grow their client base.
It is a combination of research, online advertising and copywriting that creates a very scalable and measurable form of marketing. Its core benefit is creating a SURGE of new and relevant leads by focusing on what (and who) matters the most
With direct-response done right, our clients commonly see a return of 3:1 on campaigns. That’s 3$ for each dollar you invest.
Direct Response also accounts for one the quickest returns on investment when compared to other marketing techniques. If it sounds good, it’s because it is.
“Local Web Solutions made me excited about being in business!"
“All I kept being told when I started my business was - Be online, be first on Google. It wasn't until after my phone call with Martin that I realised there is SO much more to it. Best part is they made it easy for me to understand, and delivered on their promises. I was always in the loop and feel really well looked after."
Owner - Gold Coast Shopfitting
“Everything worked, just as promised”
“Local Web Solutions worked with me to bring my business an extra 150 leads per month. I was ranked no where, and went to the top 3 within 3 months. Just as promised... Amazing work and a great company to have on my team!"
CEO - Salvo Migration
“I cannot recommend these guys enough!”
“Local Web Solutions strategy for my hotel literally turned my business around for the better. The first 6 months of our campaigns saw a consistnet 800% increase in traffic and a bucket of enquiries to follow. I did not believe this type of marketing was possible for the Hotel Industry, but they proved me wrong and I am so happy they did”
Managing Director - Apartments Ink
“Thank you, Thank you, Thank you!”
“Local Web Solutions have done a great job of getting our business website ranking higher on the organic listings in Google.
At the time of engaging their services our website had taken a beating and had all but disappeared from the first couple of pages of Google. I sat down with Martin to discuss what was happening and to hear what he and the team at Local Web Solutions could offer. I was immediately impressed at the level of research Martin had done on our website and his explanations of what it all meant. He literally had about a ream of paper reporting on each of our site's pages and their "metrics".
Since engaging their services, we have seen a steady increase in rankings across all of our keywords.
On top of this, we have received monthly reports detailing what has happened during the month and what it all means. Martin has been able to explain what he is doing in layman's terms and has made it very easy to understand the process and thinking behind what is happening with the site.
Our previous SEO company charged more, delivered less, and gave us no explanation as to what it was they were actually doing.
Some of the research Martin did for us in the beginning was on the popularity of particular key words we were ranking for. As it turns out we were ranking for plenty of terms in the top 3 or 4, but no one was actually searching for those terms! The key words for the bread and butter of our business were not being optimised and were being buried in search results.
I read an article in the Sydney Morning Herald recently talking about companies who "promise you first page Google rankings in the first month" which went on to explain how these companies were generally snake-oil salesman equivalents, employed bad practices to get you there and that their results were usually very fleeting and didn't last, and your site would end up disappearing off Google as fast as it rises. It pretty much echoed everything Martin has said since we've been dealing with Local Web Solutions.
Their practices have been focused on building quality content and optimising the site for long-term success, instead of short-term, band-aid solutions.
In closing I am very happy with the level of professionalism and service Local Web Solutions have provided to us, and the transparency with which they do it, and would thoroughly recommend them to anyone looking to engage their services."
Managing Director - Discover Music
So you’re here, ready to take your business to the next level. Ideally, without going through 4 meetings, 27 email backs-and-forths and 7 business lunches.
Wait… are you?
If you’ve grasped the Prime Directive of direct-response marketing, it’s all about “hell yes!” versus, “yeah, maybe.”
That’s true for your business, and that’s true for my business, too. To really walk the walk, I need to hear the former answer from you.
Here at Local Web Solutions, we work damn hard to treat each client’s business individually, as if it were our own. For that reason, we can’t afford to waste time on anything other than the 3%.
Are you my 3%? I’m eager to find out, and for that I’m ready to spend a half hour to shower you with 40 years of combined marketing expertise – no holding back.
When you book my strategy session, you’ll work either with me or one of our Digital Strategists to create an ACTIONABLE, no-BS digital marketing roadmap that’s 200% tailored to your business and leads:
As you can imagine, this is completely obligation-free.
If you love my advice and approach – i.e. if you’re my 3% quality lead – you’ll want to keep working with me.
If not, that’s perfectly ok. If you go out there and apply even 1% of my advice to make one lead fractionally happier, I’ll have helped make the world a better place. Sounds like a damn good deal to me.
So. Let’s get to it, shall we?
Click the button below to book your free strategy session. I’ll ask you a couple of quick questions about your biz so I can come prepared and rock & roll your first steps into Direct-responseVille in no time.
To your success,
Co-Founder @ Local Web Solutions