You need the right tools to get the most out of your digital marketing campaigns. If you search for digital marketing tools online, you’ll quickly see that there are more apps than you could ever use. 

But just like simplicity is key when it comes to making the perfect ad, it’s best to use a small set of quality apps for your digital marketing campaigns.

The tools we’re about to cover will help you do the following:

  • Build mailing lists and optimize your conversions.
  • Automate your relationship building.
  • Optimize your content for search engines.
  • Advertise your business online. 


1. MailChimp – Online Stores

Every other person who has an online business has heard of MailChimp. When it comes to creating the perfect email marketing campaign, there is truly nothing better than this tool.

The great thing about MailChimp is that it’s intuitive and easy to use

Businesses such as online stores can reap the most benefits from using this tool since it allows them to send personalized emails to their customers.

Apart from allowing you to send different emails to people in your list of contacts, you will also be able to monitor valuable statistics. 

For example, you can see the click-through rates on your emails. 

If you’re just getting started, you can use this tool for a small list of contacts free of charge. But even if you have a bigger list, MailChimp is very affordable.


2. BuzzStream – B2B Companies

BuzzStream is an incredibly interesting digital marketing tool that is perfect for B2B companies. The concept behind this app is to automate your relationship building. BuzzStream is far from the only tools of this kind — but it’s the best one currently available.

The traditional way of building relationships online can be divided into a few simple steps. 

First, you have to determine who the key people in your industry are and find their contact information. Once you have their contact info, you email them. The third and final step is to track their responses and engage in conversation.

All that would be time-consuming to do manually — that’s why you should use BuzzStream.

When you install the browser plugin, it’ll find important people in your industry and save their contact info. Basically, the app will gather information from every website URL you add to your BuzzStream list.

After you’ve gathered enough information, you can select contacts you want to send an email to. Simply choose one of the templates available and the emails will automatically get sent out.


3. Google Analytics – All Businesses

Every business should consider using this free tool from Google. 

To use Google Analytics, all you need to do is add a tracking code to your website. The tool will allow you to see which of your social media campaigns are attracting new customers and which ones aren’t.

You’ll also gain insight into which keywords are driving most of your organic traffic. You can then use these keywords in your future articles, which will bring in even more new website visitors.


4. Ahrefs – All Businesses

Every online and traditional business can benefit from using this popular SEO tool. While there are currently thousands of similar tools, you can rarely find an app as good or better than Ahrefs.

Ahrefs will help you understand how to rank on the first page of Google for your keywords.

Apart from showing you which keywords you should use, Ahrefs also provides you with other significant information. For instance, it can show you how many backlinks you need to secure a good spot on search engines.

One of the most notable things about Ahrefs is that it constantly updates the data provided to you based on the performance of your website.


5. ConvertPlus – Online Stores

ConvertPlus a digital marketing tool mostly used for conversion optimization and email list building. If you have an online store and want to increase your number of customers, you need to use at least one tool for conversion optimization.

What ConvertPlus allows you to do is promote videos, offer special deals, share recent updates, and redirect traffic. 

There are several different display options you can choose from, ranging from modal popups to locked content. It also features an editor that helps you change theme layouts, background colors, and animation effects in real-time — even if your campaign is live.

If you have an online store, the best way to use ConvertPlus is to advertise your special and limited offers. That may influence your potential customers to buy your products. As long as you offer good deals to your target audience, your conversion rate is bound to go up.

Tip: Use ConvertPro to create multi-step popups with their innovative drag-and-drop editor.


6. Google AdWords – Service Providers

Let’s say you have a new gym or legal office and want to promote it to people in your local area.  You could advertise it with flyers in the street or banners on affiliate websites.

But a more cost-effective way to advertise it would be through Google AdWords.

This digital marketing tool runs on a pay-per-click model, which means the amount you pay will be based on the number of website visitors you get from your ad. 

Alongside AdWords, you can also use the Google Keyword Planner to determine which keywords you should include in your advertisements.

The great thing about AdWords is that it displays your services for extremely specific search queries.

Tip: We’re experts on Google AdWords, so get in touch with us if you need help.


Which Tool Will You Use?

No matter what type of business you have, there are at least a few digital marketing tools you should use. There is no reason you should spend long hours working on tasks that can be automated. 

These tools will help free up your time so you can focus on other things, like developing the growth for your company.

Here’s a quick recap of what we’ve covered:

  • ConvertPlus and MailChimp can help any business generate mailing lists.
  • BuzzStream can help B2B companies automate relationship building.
  • Google Analytics and AdWords work particularly well for service providers.
  • Ahrefs is one of the most popular SEO tools currently on the market.

Need help with any of these tools? We’re experienced with all of them, so get in touch today.