Children are special; each child is unique and special in his or her own way. Hence, there is no reason why parents shouldn’t get access to gorgeously unique nursery and bedding products for the unique snowflakes that are their children.
This is the mission statement of Peekaboo Bubba – Australia’s leading custom fit pram liner and nursery bedding store and our client for this project.
While most agencies call this section “The Problem”, we don’t because each “problem” is just an opportunity to make a change that alters a brand’s online presence. For Peekaboo Bubba, this was a problematic Facebook Ad campaign.
Facebook Ads had been the primary source of revenue and customers for the client when major algorithmic updates brought forth unpleasant news. The new updates shot the cost for Facebook Ads through the roof which meant that our fledgling client suddenly found themselves wanting to reduce their Ad Spend on Facebook Ads. Well, that they did – but it came with an undesirable side effect. With the reduction in Ad Spend, the revenue from Facebook ads took a nosedive too.
This was “the problem” – an opportunity for us to change the way Peekaboo Bubba does its Facebook marketing.