#1 – Learn to make decisions quickly and to act on them fast
I was at a conference in Brisbane, and Janine Allis (owner of Retail Zoo Group, famous for owning Boost Juice) was one of the speakers. After watching her very inspirational talk, she opened the room up to questions. I put my hand up – I must admit I was a bit nervous being surrounded by all of these successful business owners.
At this time I was only 26 and had a total of 4 clients in my boutique marketing agency while also working a job as a Marketing Assistant and was very new to the business world. I had my moment to ask anything… business owners were probably begging that I asked something valuable and didn’t waste her, or their time with some amateur question that most of them probably knew the answer too.
So here I am… I stand up, and I ask in the shakiest and unconfident voice
“Umm, Janine – I was just wondering… If… If you would have to go back in time and do it all again, what is the one piece of knowledge you wish you could take with you”…
I looked around and took my seat. Now, I have to admit, this was probably a question a seasoned business owner would not have asked such a genius entrepreneur. However, everyone seemed to get their notepad handy to take down her answer…
She smiled at me and said…
“you know it’s funny how often I think about that exact question.”
As chuffed as I was, I knew this was going to be an answer worth remembering.
Her exact words – “Fail Fast and Often.”
While everyone else in the room nodded and took notes my head was more like this: ‘… sorry… what? Explain more please! why do I need to fail.’
It took me literally years to understand what she meant. Because if there is one thing I know now about owning a business. It is the failures that teach you the most important lessons. It is the mistakes that create the best outcomes… so from this I created my own little saying – you are welcome to stick it up on your inspo board –
“A failure is only that if you don’t learn the lesson, it tried to teach you.”
#2 You started a business to create a better life for yourself and others, not to have a glorified job
I suffered from this for WAY longer than I should have… I worked 70+ hours week, never turned my phone off and wore way too many hats. I was the Marketer, Salesman, Web Designer, SEO, Creative, Graphic Designer and also a Father and Partner.
I have had 0 Holidays, 0 public holidays, 0 moments where a good time wasn’t tainted with something I needed to take care of in my business. I know that chances are you are either suffering or have suffered from the same.
Want to know what Great business owners do?
– They find out what they are REALLY good at
– They find their absolute MINIMAL viable market (MVM)
– They sell what they are REALLY good at to the MVM
– They create a process on how to repeat what they are good at
– They hire someone to repeat that process on a larger scale
– They find the weak points in their process and find an expert to make it stronger
What this creates is a flawless, repeatable process that can be replicated but can’t be imitated.
Don’t do too much. If you own a lawn mowing business, be THE BEST at mowing lawns. Don’t also be a marketer and a customer service rep. Pay someone to do that. It will free up your time to make more money doing what you good at – and once you know it well enough. Teach it to someone else.
Look, I know what you’re saying… how do I find that money when I am starting out? The truth is you can’t. And that is what brings me to my final point.
#3 Don’t be afraid to put it all on the line –
True Story! 5 years ago I had $200 left in my business account. I wasn’t sure where I went so wrong. I failed… HARD! However, I learnt so much from that failure that I would have been stupid to give up!
You know what I did?
I took that $200 and spent it on a Google AdWords campaign offering a free SEO audit to local business owners.
I got about 320 hits.
and signed 2 clients
Which I still have to this day!
Does this happen all the time and to everyone? No way!
But, had I have lost my $200 I would have got a job, built up my bankroll and done it again until I won!
You are never going to be in the right place, the correct position whether that is financially or mentally. There will always be something telling you. Now is not the time! You need to avoid that and go deep! Take a risk, Fail Fast, and have faith in your ability to achieve success!
I hope you got some excellent value from this letter.
Please feel free to reach out to us anytime.
To Your Success –
Martin Niedenfuhr – Founder of Local Web Solutions
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